The FCA has finalised new insurance guidance for supporting customers in financial difficulty (PS23/9). The guidance replaces and expands on previous guidance issued in response to Covid-19 in October 2020.
The guidance looks to provide better and more consistent protection for non-investment insurance customers. It will form part of the FCA's Insurance Conduct of Business Sourcebook (as a new ICOBS 2.7), and come into effect on 31 July.
In terms of the substance, the guidance underlines that where a firm identifies a customer in financial difficulty, it should ensure the customer:
- is given outcomes-focused support (that reduces the impact of financial difficulty; enables the customer to retain an appropriate level of cover; and reduce, as far as practically possible, the risk of losing important cover.
- has an appropriate level of information about options available to them, in good time and in understandable format to enable informed decision-making.
Elsewhere, and broadly in line with the consultation paper (see our previous post), firms will be expected to consider what actions they can take to provide effective support and - ultimately - meet their obligations under ICOBS 2.5 (the customer's best interest rule) and Principle 12 (the incoming Consumer Duty). Examples of actions in this context include:
- adjusting cover to reflect the customer's changing financial circumstances
- working with customers to avoid them needing to cancel important cover
- looking at whether other insurance products may provide requisite cover at a more affordable price
- reassessing the customer's risk profile
- considering if it is appropriate to require the customer to pay all contractual fees and charges
- exploring the possibility of referring the customer to another firm in the distribution chain who may be better positioned to assist.
The last of these example actions is a new addition from the consultation paper. Otherwise, there are a handful of other small changes from the consultation paper - in particular, the FCA has clarified that the guidance does not set expectations for contracts of large risk distributed to commercial clients.

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